Too often in our society, people picture men in their heads when they hear words like, “boss”, “entrepreneur”, or “CEO”. Being a small business owner has put me in touch with so many successful female business owners and entrepreneurs that when I hear these words, I often picture a woman or I just don’t assume anything at all. Women are obviously just as capable as men when it comes to the business world and it is high time that women business owners and entrepreneurs are more visible in the media in our society. This is where the idea for Women in Business was born. Women in Business is a bi-monthly feature that highlights female entrepreneurs and business owners. Not only is it a fantastic opportunity to learn more about small businesses in various fields, but it is a great shopping guide for supporting small businesses.
An Interview with Narsha
You are a multi talented entrepreneur. Tell us a little bit about your business, what you do, and how you created a position for yourself where you are able to utilize all of those talents.
Oh, thanks so much! I’ve just been a tech girl for so long (starting with my first computer and website at 13) that naturally I took to this world of blogging & content creation. I use my enthusiasm for problem-solving & strong visuals to help creative women entrepreneurs make an impact online through strategic content and design including: styled photography, graphics, web design, video & podcast editing. I am building my team as I want to eventually have a full-service creative agency that allows women to honor their inner voice and live their passions.
Because I’ve been in the space for a while, I have a 360-degree view of how a website connects to social media and how visuals on social media can reflect both a person’s personality and resonate with their target audience.
What were your biggest concerns when you decided to make the jump from a steady paycheck at Apple to a full time business owner?
Making sure I get my son on a schedule that matches my drive. So, that’s breakfast by a certain time, a nap by a certain time, a bath, story time and then bed.
When he was smaller, I could work more with him during the day, but now I’m more of a nap-time/night-time worker. I can get smaller tasks done but to really hone in and own some projects, I have to wait until my husband is off from his job or baby is sleeping (and, I’m not a fan of daycares…a big reason I knew it was time to take the plunge).
You are the Queen of the Flat Lay! For those who don’t know, what is a flatlay and what are your top three tips for a gorgeous and well lit flatlay?
Thank you! I plan to put flatlays on the map!
In essence, a flatlay photo is a strategic move for a savvy blogger or product-based business owner that allows them to tell a story in a way that is easily digestible and aesthetically pleasing. Previously found only in advertising and magazines, flatlays are an entirely accessible game-changer that you can take using an iPhone, Android, DSLR, or point & shoot camera, using specific techniques for each.
The ‘look’ of a flatlay is achieved by styling and arranging props, flat on a surface and shooting directly from above.
A few tips for taking gorgeous, well-lit flatlays:
- Shoot in a place that gives you the most natural light and try to take your photos there between 10-11am and 2-5pm, depending on your area. You want to lessen the harshness of the shadows and minimize any ‘colorcast’ over the image (which makes for more editing work later!) (I wrote a blog post about how to setup an at home photo studio here: http://blog.narsha.co/photography/home-photo-studio/
- Be clear about the story you are telling—this helps you select cohesive props, because they are based on a theme. For instance, I’m sharing an example photo from my Instagram where I’m telling about the ‘mini-spa’ day I planned on having after my little prince went to sleep. I made sure to tag the brands I featured in the photo in case one day, it would be possible to pitch them or have them be a sponsor of a photography styling workshop in the future.
Have fun with arranging the items in your photo (a.k.a. composition). It may take some time to get it ‘right’ (and ‘right’ is subjective!) It helps to focus on how the placement of props draws the audience’s eyes and it definitely helps to start with a ‘hero’ item, or one item (large or medium in size) that everything else is designed around. Or, you can just place items down in a complementary grid (like my spa image).
You have worked with some really awesome brands including Tees in the Trap and Mattieologie. Do you have a favorite project that you have worked on so far?
Early on, I did design work for Mattieologie involving social media graphics and landing pages, and that was fun. It’s always inspiring to work for someone who is so driven and an amazing person. Now, I’m more in the realm of podcast editing which is like getting to consume great content while working.
Your website, blog, and social media profiles inspire me whenever I look at them. They are bright, bold, and beautiful! Where do you find your inspiration?
Thank you! I love thumbing through the international magazines I find at Barnes & Noble, reading (amazon.com loves me), drops of nature, prayer, and keeping ambitious individuals in my circle.
I love secret boards on Pinterest.
What does a typical work day look like for you?
I’m still working my way towards having a “typical” day LOL. Here’s what we’ve got down as ideal so far:
4-6a Wake up, Gratfefulness prayer, Sometimes exercise
5-8a Catch up on email, schedule social, handle 1 thing for ME and 1 thing for a CLIENT
8-10a Make Noah & hubby’s breakfast + snacks
10a-1p Photography sessions and/or meetings, as baby allows
1-8p Client work, as baby allows
8-9p baby’s bedtime
9-11p Client work
Again, this is one kind of ideal day. I love getting to talk with other business owners/clients because it breaks up my day a lot more.
Do you use any apps or programs that help with marketing/social media? Which are your favorites?
I definitely sing the praises of:
CoSchedule (social media calendar for blog & social posts) + it’s integration with WordPress
Convertkit for my email courses like TheFlatLayKit
Leadpages, I’ve tried this to setup clients’ opt-in and landing pages
Planoly for scheduling Instagram posts and creating a calendar.
How do you define success?
Being able to make a life providing value and improving lives, while loving & supporting my family.