Happy birthday to my best friend and the love of m Happy birthday to my best friend and the love of my life, @john_aok. Every day I’m more and more proud to be by your side. Every day I love you more than I did the day before. You make me laugh more than anyone on earth. You are one of the kindest people I’ve ever met. 

I’m so thankful to have you in my life and I love celebrating you every single day. I hope you loved your day and you love this next trip around the sun. 

🤍🤍🤍🤍🤍
🎉🎉🎉🎉🎉
💜💜💜💜💜
A round up of some of my favorite moments lately. A round up of some of my favorite moments lately. 🤍 

🎨 Planned a painting party with @joshyytbh and channeled our inner Bob Ross. 

🏝️ Visited the causeway after showing houses by the beach.

☕️ Enjoyed a cool night and some hot tea while walking around downtown Celebration. 

🌴 A much needed sunset at the Polynesian Resort after a busy work day. 

🍨 Gelato, live music, and lots of nerd talk with my besties on Saturday night. 

✈️ My favorite sign at Disney Springs. 

🎈 Maybe I’ll go on this attached hot air balloon this year! I love looking at it but still a little overwhelmed by how high it goes. 

🐊 Saw this on a car this weekend. I would love to be friends with the driver. 

Here’s hoping the weather stays beautiful this week! I would love to keep enjoying long walks and dinners outside. 

#liveintentionally #liveinthemoment #intentionalliving #hyggemoment #slowliving #livecreatively #creativity #gelato #disneymoments #disneymagic #weekendvibes #carefreeblackgirl #queeraf #orlandoliving #orlandolife #floridaliving #intentionalcommunity #intentionalcreativity
Weekend things. 🤍 Outdoor art and boat rides. Weekend things. 🤍

Outdoor art and boat rides. I’m hoping all of spring looks like this. 🖼️🛥️

#weekendvibes #vacationwhereyoulive #livefully #intentionalliving #intentionallife #hyggelife #hyggelifestyle #hyggeliving #artlover #lakelife #orlandoliving #springiscoming
Last month I went on my first ever VIP tour at Wal Last month I went on my first ever VIP tour at Walt Disney World! It was one of my favorite Disney experiences to date and definitely something I would recommend to anyone who wants to squeeze as much Disney as possible into one day. Thankfully I was on my tour with some VIP experts so everything was planned perfectly for the #BestDayEver. Here’s what I learned:

🤍 Make a game plan for rides and experiences you want to do. We did all four parks in one day but didn’t feel rushed or exhausted because we talked about what rides everyone really wanted to do ahead of time. 

🤍 Go to the parks with people who have similar expectations and want a similar experience. Everyone in our group was a #DisneyGirl already who visits the parks regularly. This made for an extra laid back experience because we had all visited all the attractions at least once before. It would be a completely different experience to have first time park visitors or people who don’t visit the parks much mixed in with people who frequent the parks. 

🤍 Enjoy the snacks! There are some fun snacks provided on a VIP tour. Snacks are always a huge perk to me!

🤍 Pay attention to the weather. We went on our tour on a gorgeous weather day. This made it easy to be outside for a long period of time. If it was too hot or rainy, it would have been a different experience. 

🤍 Wear comfortable shoes! You are trying to either get on many rides at one or two parks or go to three or four parks. This is going to require a lot of walking! Be prepared with comfortable walking shoes. 

🤍 Bond with your tour guide. You are spending the entire day with a WDW expert whose main goal is to make sure you have a great experience. Ask them questions about the parks, learn more about their job, and include them in your fun! 

What ride would be at the top of your list if you were going on a VIP tour at WDW?

#disneyworld #disneyparks #disneystyle
Today was a perfect weather day at Epcot. So thank Today was a perfect weather day at Epcot. So thankful I live close enough for middle of the week visits. 🤍

#epcot #disneyworld #wdw #disneyparks #epcotcenter #epcotball #spaceshipearth #norwaypavilion #livingwiththeland #minimalism #architecture #disneyimagineering #worldshowcase #seekingjoy #joyfulmovement #joyfulmoments #blueskies #visitorlando #orlandofl #joyfulliving #seekjoy
February is the perfect month for hiking in Florid February is the perfect month for hiking in Florida. It’s 65 degrees today and I’m so thankful to live so close to so many gorgeous hiking and walking trails. Three things to remember when hiking in Florida:

🥾 We don’t have mountains but we do have swamps and you can sink in them so keep it moving. 

🥾 Alligators won’t mess with you unless you mess with them first. Don’t give them a reason to feel threatened. Never sneak up on one and stay away from their babies. 

🥾 Stay hydrated! Just because it’s cool outside doesn’t mean you don’t need water. Drink before and after a hike and bring water with you if you are going out for a long hike!

Remember, getting outside is amazing for your mental health, even if you are just taking a short walk, or even just standing still and taking in how beautiful our earth is. 

What trails are you hiking or walking this month? 

#getoutside #mentalhealth #mentalhealthrecovery #natureishealing #naturelover #outdoors #thegreatoutdoors #floridahiking #floridawinter #softlife #softgirl #softblackgirl #slowliving #intentionalliving #petitejoys #joyfulliving #joyfulmovement #joyfulmoments #choosejoy #floridanature #blueskies
My first dining experience at the Flying Fish was My first dining experience at the Flying Fish was a success! I loved everything from the food to the service to the atmosphere but what really blew me away was the dessert. As always, I chose the chocolate option on the menu, and I was certainly not disappointed. This is definitely one of the best things I’ve eaten on Walt Disney World property and one of the best desserts I’ve had in general. If you are a fan of chocolate, you definitely need to try it during your next visit! 

🍫 Cocoa Breach
Vanilla Custard, Chocolate Bavarois, Feuillentine Crunch

📍 Flying Fish 
Disney’s Boardwalk Resort 

#disneyfoodie #disneyfood #chocolate #chocolatelover #desserts #dessertbae #disneydining #diningexperience #flyingfish #disneyworld #boardwalkresort #chocolatedessert #chocolateaddict #disneyrealtor #disneyinsta #disneygram #wdwap #wdwresort #wdwfood #orlandofoodie #foodiesofinstagram
Goodbye, January 2023! You’ve been such a wonder Goodbye, January 2023! You’ve been such a wonderful month for me! 🤍 This year, for the first time ever, I decided to start the year off with a focus on only myself. I spent a large part of January celebrating my birthday this year! From delicious dinners and coffee dates to hiking and surprise secret adventures, this month has been full of celebrating and I’ve embraced every single moment of it. After a few years of not feeling quite like myself due to anxiety and depression, it’s great to feel like ME AGAIN! 🎉 I love her and she’s BACK, BABY! In addition to celebrating myself as much as possible, I also honored my mental, physical, and spiritual needs with lots of rest, intentional movement, meditation, and reflection. 

My word for 2023 is community and now that I feel like myself again, I’m so excited to spend the year pouring into my community, while still remembering to fill up my own cup first. 

#january #januaryreflections #selfcare #selfcarefirst #selfcarematters #intentionalliving #intentionallife #beintentional #uniquevintage #velvetdress #blackgirlmagic #blackgirlskillingit #joyfulmoments #joyfulfulmovement #joyfulliving
Snapshots from a beautiful day spent with friends Snapshots from a beautiful day spent with friends who always make my heart happy. Plus a small snippet of me being overjoyed at getting the tiny seat at the back of the train. 
🤍🌳🏰🚂

#intentionalliving #intentionallife #joyfulliving #joyfulmovement #livejoyfully #enjoythemoment #enjoythejourney #happyliving #blackgirldisney #disneymoments #disneygram #orlandoliving #orlandolife #orlandolifestyle #orlandofl #magicalmoments #choosejoy #joyseeker #orlando
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Uncategorized · November 5, 2014

Women in Business: Elle from PostFilm

Too often in our society, people picture men in their heads when they hear words like, “boss”, “entrepreneur”, or “CEO”. Being a small business owner has put me in touch with so many successful female business owners and entrepreneurs that when I hear these words, I often picture a woman or I just don’t assume anything at all. Women are obviously just as capable as men when it comes to the business world and it is high time that women business owners and entrepreneurs are more visible in the media in our society. This is where the idea for Women in Business was born. Women in Business is a monthly feature that highlights female entrepreneurs and business owners. Not only is it a fantastic opportunity to learn more about small businesses in various fields, but it is a great shopping guide for supporting small
businesses.

An Interview with Elle from Post Film

 

I’m Elle, a brand strategist and brand identity designer. I run a crew of 3, and we believe in brand strategy first ALWAYS. Gorgeous design work after.

I started my career working for a massive clothing company called VF Corp. They own Vans, North Face, Nautica, Jansport, (http://www.vfc.com/). I worked on a small marketing team for one of their divisions, and stayed there until I was head hunted in 2011 by a dotcom.

That dotcom consisted of a 3 person team, myself included, all part of running a $1.1 million revenue business. The dotcom was like a massive crash course in everything that created PostFilm. Brand strategy, voice and tone development, collateral design; you name it, I was elbow deep in it.In early 2012 I decided to start seriously freelancing my brand strategy skills, and by late 2012 I was in full swing with a smattering of clients and growing.

Writing this makes it sound like it just breezed through this wearing Chanel sunglasses and Givenchy blouses or something. Honestly, clawing my way up has been less than glamorous. I’ve failed 100 times at every single thing imaginable, including life. Every time I failed I changed something, and tried again. I’m still doing that.

ellepostfilm

What are three things that help you run your business efficiently on a daily basis?

First, for anyone reading this, just know one thing: you don’t know you need something until you need it.

When I started I had absolutely no workflow. When my business started to boom, I about lost my mind. So, I developed a great system.Every inquiry I receive, I log it in a CRM (client relationship management system). My CRM helps me figure out how many clients are inquiring, and when to follow up with them. I keep track of who books and who doesn’t and for what reason.Second, I use a totally free and amazing system called TRELLO (https://trello.com/elizabeth_atkins/recommend). It’s basically a gigantic task list. I manage my freelancers, clients, client projects, AND personal life on Trello. My partner Jared and I use it for grocery shopping lists. We split up in the store and check off items in real time while we shop. It will revolutionize your life.

I went from being able to handle 2 clients to being able to handle 6+ on-going clients, 2 large companies, and freelancers with their own clients. Plus it’s drastically reduced my Doritos bill. Thanks Trello!Next, I use a time tracking and invoicing system called Harvest. I can track time hourly in Trello, and it syncs to my Harvest. I send invoices directly to clients and I keep track of when clients pay, and what clients may still owe. I can also send auto-reminders if they’re accidentally late. I accept payments online directly through Harvest, which cuts down time wasted.

Want some more apps and cool business tools? Check in to instant online booking and scheduling apps like Calendly or TimeTrade. Use Skype for meetings with clients both near and far, and don’t forget to check in to MailChimp to communicate en masse to large email groups (like a newsletter).
postfilmteam

What is your favorite thing about owning your own business? 

I love helping shape my community. What I do is a vital and important part of starting a small business. I’m a major accomplishment junkie and nothing gives me a better sense of fulfillment than working with a small business owner. A lot of people don’t know how powerful brand strategy is, and why messaging and focus is important. I help shape small business marketing materials, focus their messaging, and rock their voice and tone. I love watching my clients make major discoveries. We work hard to help them connect and better suit their target audience.

My heart pounds when they release their brands and come back to tell me how much stronger and better their businesses are for it. That’s what I live for.And hell, if I had waited around for someone to give me opportunities, I’d still be waiting. Owning a business means you create your own world. I love that. It lights a serious fire under my butt to keep going.

ELDPOSTFILM

What challenges do you face as a small business owner?

The same challenges most small businesses face: FUNDING. My business and team is completely unfunded. Thank God we’re profitable, but being unfunded means that we sometimes have to pick and choose what projects we work on to keep being profitable.

That’s not always a great feeling, especially if you have to give up working on passion projects to make sure you’re not stretched too thin.

I’m really looking forward to the day when I can reach out to non-profit organizations in my community, people doing amazing things that can’t afford me, and saying “You rock. This one is on the house.”

Brand strategy and branding is so powerful. Everyone, especially non-profits, needs access to that power.

 

kismisproductPOSTFILM

What/who inspires you and your work?

When I don’t feel inspired I browse styled images on food blogs. It may sound totally weird but I love how rich the images are. They’re so much like still life paintings, it’s crazy. I’m a huge art history nerd, so love browsing perfectly styled images of food. When I’m burned out I like to turn my brain off and think in a new way, and food photography does that for me.
Plus I’m hungry. So, so hungry. Don’t lie, I know you’re hungry too.
My favorites right now are http://minimalistbaker.com/ and my personal friend, http://www.whitneyott.com/
It doesn’t hurt when a blog has one bowl recipes even a klutz like myself can make.

What was the best piece of advice you were given pertaining to your business?

The best advice is always the most obnoxiously obvious advice. No joke, I sometimes struggle to see the big picture since I’m so close to the frame. It fills up my whole view.  It can be hard to take a step back.

When you’re running a business it can be impossible to see yourself from the outside. Having a mentor or a trustworthy partner to point out when you’re missing the obvious is invaluable. I can’t tell you how many times people have made simple suggestions to me that have gotten me around major roadblocks. I’ve had more “DUH!” moments than I care to admit.

 

fymRESTAURANTPOSTFILM

What advice would you give to someone who is looking to start a small business?

SAVE. If you don’t take out a loan or get a grant, then you need to figure out where your funding is going to come from. In the first two years, money is probably NOT going to come from clients. You may be one of the lucky few, but never gamble on speculation. Running a business is expensive, and you need cash to make it work. Whether you take a part time job, work 9-5, or save like crazy, make sure you give yourself enough time to grow your business and get it past the first few uncertain years.

Being unfunded means you have to be more of a complete bad ass than other business models.
Failure rates are high, so strap on your shin guards and get ready to kick the crap out of every road block you encounter. Stay focused, and strong. Don’t half ass it. Whole ass it, and be proud of what you don’t know. Be open to learning new tricks and just keep kicking, kicking, kicking.

What goals do you have for your business over the next five years?

Right now we’re in brand awareness mode! We’ve been slam dunking all of our goals and feeling pretty good about it. Our next few steps include more sustainable growth, and more nest egging because…In 5 years we’re hoping to purchase commercial property and open a creative and collaborative space for the community to gather at. We want to make it PostFilm headquarters, and to always be surrounded by amazing and talented people. We’d love to make it a place where non-profits can have monthly meetings pro bono. Why not? It’s not always about making money.

 

katygraypostfilm

How do you define success as a business owner?

Success is doing what you love. We all just have one precious life to live, and we should be spending that life being happy with our work and making this world a place we all want to be a part of.
If you spend most of your life working, shouldn’t you love what you do?

In: Uncategorized · Tagged: business, business owner, entrepreneur, entrepreneurship, small business, women in business

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Hi! I'm Charisma, a creative entrepreneur who loves to help others reach their full potential. I'm a photographer, a writer, and the owner of Kismet + Charisma, an online boutique that pairs minimalist, cozy, boho style with activism. In my little corner of the internet you'll find my latest travels, what I'm currently reading, how I practing Black joy as resistence, and how I'm finding hygge in my daily life. Pull up a chair, grab a cup of tea, and stay awhile.

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Happy birthday to my best friend and the love of m Happy birthday to my best friend and the love of my life, @john_aok. Every day I’m more and more proud to be by your side. Every day I love you more than I did the day before. You make me laugh more than anyone on earth. You are one of the kindest people I’ve ever met. 

I’m so thankful to have you in my life and I love celebrating you every single day. I hope you loved your day and you love this next trip around the sun. 

🤍🤍🤍🤍🤍
🎉🎉🎉🎉🎉
💜💜💜💜💜
A round up of some of my favorite moments lately. A round up of some of my favorite moments lately. 🤍 

🎨 Planned a painting party with @joshyytbh and channeled our inner Bob Ross. 

🏝️ Visited the causeway after showing houses by the beach.

☕️ Enjoyed a cool night and some hot tea while walking around downtown Celebration. 

🌴 A much needed sunset at the Polynesian Resort after a busy work day. 

🍨 Gelato, live music, and lots of nerd talk with my besties on Saturday night. 

✈️ My favorite sign at Disney Springs. 

🎈 Maybe I’ll go on this attached hot air balloon this year! I love looking at it but still a little overwhelmed by how high it goes. 

🐊 Saw this on a car this weekend. I would love to be friends with the driver. 

Here’s hoping the weather stays beautiful this week! I would love to keep enjoying long walks and dinners outside. 

#liveintentionally #liveinthemoment #intentionalliving #hyggemoment #slowliving #livecreatively #creativity #gelato #disneymoments #disneymagic #weekendvibes #carefreeblackgirl #queeraf #orlandoliving #orlandolife #floridaliving #intentionalcommunity #intentionalcreativity
Weekend things. 🤍 Outdoor art and boat rides. Weekend things. 🤍

Outdoor art and boat rides. I’m hoping all of spring looks like this. 🖼️🛥️

#weekendvibes #vacationwhereyoulive #livefully #intentionalliving #intentionallife #hyggelife #hyggelifestyle #hyggeliving #artlover #lakelife #orlandoliving #springiscoming
Last month I went on my first ever VIP tour at Wal Last month I went on my first ever VIP tour at Walt Disney World! It was one of my favorite Disney experiences to date and definitely something I would recommend to anyone who wants to squeeze as much Disney as possible into one day. Thankfully I was on my tour with some VIP experts so everything was planned perfectly for the #BestDayEver. Here’s what I learned:

🤍 Make a game plan for rides and experiences you want to do. We did all four parks in one day but didn’t feel rushed or exhausted because we talked about what rides everyone really wanted to do ahead of time. 

🤍 Go to the parks with people who have similar expectations and want a similar experience. Everyone in our group was a #DisneyGirl already who visits the parks regularly. This made for an extra laid back experience because we had all visited all the attractions at least once before. It would be a completely different experience to have first time park visitors or people who don’t visit the parks much mixed in with people who frequent the parks. 

🤍 Enjoy the snacks! There are some fun snacks provided on a VIP tour. Snacks are always a huge perk to me!

🤍 Pay attention to the weather. We went on our tour on a gorgeous weather day. This made it easy to be outside for a long period of time. If it was too hot or rainy, it would have been a different experience. 

🤍 Wear comfortable shoes! You are trying to either get on many rides at one or two parks or go to three or four parks. This is going to require a lot of walking! Be prepared with comfortable walking shoes. 

🤍 Bond with your tour guide. You are spending the entire day with a WDW expert whose main goal is to make sure you have a great experience. Ask them questions about the parks, learn more about their job, and include them in your fun! 

What ride would be at the top of your list if you were going on a VIP tour at WDW?

#disneyworld #disneyparks #disneystyle
Today was a perfect weather day at Epcot. So thank Today was a perfect weather day at Epcot. So thankful I live close enough for middle of the week visits. 🤍

#epcot #disneyworld #wdw #disneyparks #epcotcenter #epcotball #spaceshipearth #norwaypavilion #livingwiththeland #minimalism #architecture #disneyimagineering #worldshowcase #seekingjoy #joyfulmovement #joyfulmoments #blueskies #visitorlando #orlandofl #joyfulliving #seekjoy
February is the perfect month for hiking in Florid February is the perfect month for hiking in Florida. It’s 65 degrees today and I’m so thankful to live so close to so many gorgeous hiking and walking trails. Three things to remember when hiking in Florida:

🥾 We don’t have mountains but we do have swamps and you can sink in them so keep it moving. 

🥾 Alligators won’t mess with you unless you mess with them first. Don’t give them a reason to feel threatened. Never sneak up on one and stay away from their babies. 

🥾 Stay hydrated! Just because it’s cool outside doesn’t mean you don’t need water. Drink before and after a hike and bring water with you if you are going out for a long hike!

Remember, getting outside is amazing for your mental health, even if you are just taking a short walk, or even just standing still and taking in how beautiful our earth is. 

What trails are you hiking or walking this month? 

#getoutside #mentalhealth #mentalhealthrecovery #natureishealing #naturelover #outdoors #thegreatoutdoors #floridahiking #floridawinter #softlife #softgirl #softblackgirl #slowliving #intentionalliving #petitejoys #joyfulliving #joyfulmovement #joyfulmoments #choosejoy #floridanature #blueskies
My first dining experience at the Flying Fish was My first dining experience at the Flying Fish was a success! I loved everything from the food to the service to the atmosphere but what really blew me away was the dessert. As always, I chose the chocolate option on the menu, and I was certainly not disappointed. This is definitely one of the best things I’ve eaten on Walt Disney World property and one of the best desserts I’ve had in general. If you are a fan of chocolate, you definitely need to try it during your next visit! 

🍫 Cocoa Breach
Vanilla Custard, Chocolate Bavarois, Feuillentine Crunch

📍 Flying Fish 
Disney’s Boardwalk Resort 

#disneyfoodie #disneyfood #chocolate #chocolatelover #desserts #dessertbae #disneydining #diningexperience #flyingfish #disneyworld #boardwalkresort #chocolatedessert #chocolateaddict #disneyrealtor #disneyinsta #disneygram #wdwap #wdwresort #wdwfood #orlandofoodie #foodiesofinstagram
Goodbye, January 2023! You’ve been such a wonder Goodbye, January 2023! You’ve been such a wonderful month for me! 🤍 This year, for the first time ever, I decided to start the year off with a focus on only myself. I spent a large part of January celebrating my birthday this year! From delicious dinners and coffee dates to hiking and surprise secret adventures, this month has been full of celebrating and I’ve embraced every single moment of it. After a few years of not feeling quite like myself due to anxiety and depression, it’s great to feel like ME AGAIN! 🎉 I love her and she’s BACK, BABY! In addition to celebrating myself as much as possible, I also honored my mental, physical, and spiritual needs with lots of rest, intentional movement, meditation, and reflection. 

My word for 2023 is community and now that I feel like myself again, I’m so excited to spend the year pouring into my community, while still remembering to fill up my own cup first. 

#january #januaryreflections #selfcare #selfcarefirst #selfcarematters #intentionalliving #intentionallife #beintentional #uniquevintage #velvetdress #blackgirlmagic #blackgirlskillingit #joyfulmoments #joyfulfulmovement #joyfulliving
Snapshots from a beautiful day spent with friends Snapshots from a beautiful day spent with friends who always make my heart happy. Plus a small snippet of me being overjoyed at getting the tiny seat at the back of the train. 
🤍🌳🏰🚂

#intentionalliving #intentionallife #joyfulliving #joyfulmovement #livejoyfully #enjoythemoment #enjoythejourney #happyliving #blackgirldisney #disneymoments #disneygram #orlandoliving #orlandolife #orlandolifestyle #orlandofl #magicalmoments #choosejoy #joyseeker #orlando
I love being able to explore all of the little pat I love being able to explore all of the little paths that exist in Animal Kingdom. All of the gorgeous greenery in this park makes me feel happy, balanced, and calm. Whether it’s a quiet moment at a waterfall, watching birds enjoy the beautiful weather, or trying to see how many different types of plants I can spot, it’s such a peaceful place to spend the day. 🌳🤍

#outdoors #plantlife #nature #naturelovers #walking #animalkingdom #disneysanimalkingdom #wdw #bestdayever #waltdisneyworld #animalkingdomdisney #intentionalliving #livingintentionally #livinginthemoment #joyfulmoments #joyfulliving
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